Fernanda Torre

Talk Idea Market

I was invited by the Creative Incubator in Tallinn (Estonia) to be involved in the event Idea Market. I gave a talk in this event, mentored teams on their project development and participated in the final jury. 

The IdeaMarket event took place over two days, the 27th and 28th of September 2013 and its main goal was to act as an inspiration and networking opportunity for Estonian entrepreneurs. In the first day I gave a talk introducing the concept of Experience Design and showing how it is such a crucial part of the development of new products and services. Also in the first day participants had the opportunity to listen to Johannes Savolainen, founding partner of the Finnish accelerator Royal Majestics. After the talks participants had the chance to pitch their ideas to the audience and start forming teams for the following day.

The second day, 28 September, focused on accelerated product development in teams and development of the business concept. Using the concept of TeamLab, participants worked in the teams with the help of professional mentors of design, engineering, business and IT. At the end of the second day, teams present their projects and business models to the jury.


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